Historical Averages
EU Retail WoW Token Price Chart
Interactive price graph of the EU Retail token in gold, covering the last 6 hours out to 30 days.
Desktop notification on the next price check that crosses your threshold. Works while a tab of this site is open (pinned tabs count). Stored only in this browser.
About the EU Retail WoW Token Price
The Europe (EU) Retail World of Warcraft Token currently sells for 344,942 gold on the in-game Auction House. Blizzard sets one Retail token price for the whole EU region, so every realm pays the same, and publishes a new price roughly every 20 minutes based on supply and demand.
In the EU shop, a WoW Token costs €20, so at the current in-game price €1 converts to roughly 17,247 gold. Redeeming a gold-bought token grants 30 days of game time or Battle.net Balance ($15 or the regional equivalent).
Since tracking began, the EU Retail token has ranged from an all-time low of 298,524 gold to an all-time high of 514,544 gold, averaging 344,417 gold over the past 30 days.
Token prices move independently in each region: a spike on EU realms says nothing about the others.